A 12-year-old Hull schoolboy has scooped a prize from his favourite player in a competition to find a marketing slogan for the Rugby League Benevolent Fund, which provides assistance for players suffering serious injury or illness.
Schoolboy Ben Winterburn submitted the stripline “Try Assist” to win four best seats for the 2009 engage Grand Final at Manchester United’s Old Trafford in October.Ben, of Half Acre Main Road, Burton Pidsea, near Hull, received his prize from Hull Kingston Rovers scrum half Michael Dobson, one of the leaders in the official 2009 Super League try assist chart. Also taking part in the prize presentation were recipients of funding from the Benevolent Fund, Paul Kilbride (Milford Marlins) and Pete Stephenson (Hull Dockers).
Stephen Ball, newly appointed General Manager of the Benevolent Fund, explained: “We have introduced a new marketing strategy, including the launch of an official website and this new slogan.
“The Benevolent Fund thrives on the support of the Rugby League public, so we decided to offer them the unique opportunity to devise the slogan, which needed to reflect the aims of the Fund and be eye catching.
“Ben’s submission of ‘Try Assist’ fits the bill superbly as part of the modern day terminology of the 13-a-side code while complementing the assistance the Fund provides to provide material and financial comfort to seriously injured players in both the amateur and professional ranks.”